Privacy Policy
Privacy Policy
Effective Date: April 22, 2026 Last Updated: April 22, 2026
1. Introduction
GOBros (“GOBros,” “we,” “us,” or “our“) rents cameras, camera accessories, and image recording equipment to customers in Manitoba, Canada. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, request a quote, or rent equipment from us.
We are committed to protecting your privacy and handling your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
By using our website or submitting a quote request, you consent to the collection, use, and disclosure of your personal information as described in this policy.
2. Who We Are
Business Name: GoBros Jurisdiction: Manitoba, Canada Contact Email: info@gobros.ca Mailing Address: [N/A]
For any privacy-related questions, requests, or complaints, contact us at the email address above.
3. Information We Collect
We collect personal information in three ways:
3.1 Information You Provide on the Quote Request Form
When you complete our online quote request form, we collect:
- First and last name
- Email address
- Phone number
- Rental start and end dates
- Usage type (personal, merchandise/commercial, or other)
- Any additional notes or requests you submit
- Your consent confirmation
3.2 Information You Provide at the Rental Agreement Stage
If you proceed with a rental, we send you a follow-up form by email that collects additional information required to complete the booking, which may include:
- Government-issued identification details for verification
- Delivery or pickup address
- Electronic signature on our rental agreement and rental policy
- Payment and damage deposit authorization information (processed through Square — see Section 5)
- Any other information reasonably required to fulfill your rental
3.3 Information Collected Automatically
When you visit our website, we automatically collect certain technical information through Google Analytics, including:
- IP address (anonymized where applicable)
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and referral source
- Approximate geographic location (city/region level)
- Date and time of visit
This data is aggregated and used to understand website performance and improve user experience.
4. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Information Used |
|---|---|
| Respond to quote requests and confirm availability | Name, email, phone, rental dates, usage type, notes |
| Prepare and send rental agreements | Contact details, ID, signature, rental terms |
| Process damage deposits and payments | Payment details (via Square) |
| Coordinate delivery, pickup, and equipment return | Name, phone, delivery address, rental dates |
| Send booking confirmations and transactional communications | Name, email |
| Send marketing emails and newsletters (only with your express opt-in consent) | Name, email |
| Analyze website traffic and improve our services | Google Analytics data |
| Meet legal, tax, and regulatory obligations | All relevant records |
| Protect against fraud, disputes, and liability | All relevant records |
5. Third Parties Who Receive Your Information
We share personal information only with the service providers necessary to operate our business. We do not sell your personal information.
| Service Provider | Purpose | Data Shared |
|---|---|---|
| Square (Block, Inc.) | Payment and damage deposit processing | Name, email, payment card details, transaction amounts |
| Microsoft Outlook | Email communications | Name, email, message content |
| WordPress (and our website host) | Website hosting and form submission storage | All quote form submissions |
| Google Analytics (Google LLC) | Website traffic analysis | Technical/usage data described in Section 3.3 |
Some of these providers (notably Square, Google, and Microsoft) may store or process data outside of Canada, including in the United States. When personal information is transferred outside of Canada, it may be subject to the laws of that jurisdiction, including lawful access by foreign authorities. We take reasonable steps to ensure that our service providers maintain appropriate safeguards.
We may also disclose personal information where required by law, court order, or to protect our legal rights.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies through Google Analytics to understand how visitors use our site. You can disable cookies through your browser settings or opt out of Google Analytics using Google’s browser add-on: https://tools.google.com/dlpage/gaoptout
Disabling cookies may affect some website functionality but will not prevent you from submitting a quote request.
7. Marketing Communications (CASL)
We will only send you marketing emails, newsletters, or promotional content if you expressly opt in by checking the subscription box or otherwise providing clear consent.
Transactional messages — such as quote responses, booking confirmations, rental agreements, delivery coordination, and deposit receipts — are sent as part of our business relationship with you and do not require separate marketing consent under CASL.
You can withdraw marketing consent at any time by:
- Clicking the “unsubscribe” link in any marketing email, or
- Emailing us at info@gobros.ca
Unsubscribe requests are processed within 10 business days as required by CASL.
8. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.
| Type of Record | Retention Period |
|---|---|
| Quote requests that do not convert to rentals | 12 months |
| Rental agreements, signed policies, and identification records | 7 years after the rental end date |
| Financial and payment records | 7 years (per Canada Revenue Agency requirements) |
| Marketing subscription records | Until you unsubscribe, plus 3 years to demonstrate CASL compliance |
| Website analytics (Google Analytics) | Per Google’s default retention settings (currently 14 months) |
After the retention period ends, records are securely deleted or anonymized.
9. Security
We take reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These include:
- Secure (HTTPS) transmission of data submitted through our website
- Access controls on email and account systems
- Use of reputable third-party processors (Square, Google, Microsoft) that maintain their own industry-standard security programs
- Payment card data is processed directly by Square and is not stored on our systems
No method of transmission or storage is 100% secure. If we become aware of a privacy breach that poses a real risk of significant harm to you, we will notify you and the Office of the Privacy Commissioner of Canada as required by PIPEDA.
10. Your Privacy Rights
Under PIPEDA, you have the right to:
- Access — Request a copy of the personal information we hold about you
- Correction — Request correction of inaccurate or incomplete information
- Withdraw consent — Withdraw consent for future use of your information (subject to legal and contractual obligations)
- Complain — File a complaint with us or with the Office of the Privacy Commissioner of Canada
To exercise any of these rights, contact us at info@gobros.ca. We will respond within 30 days. We may need to verify your identity before processing a request.
You can also file a complaint directly with the Office of the Privacy Commissioner of Canada:
- Website: https://www.priv.gc.ca
- Phone: 1-800-282-1376
11. Age Requirement
Our rental services are available only to individuals 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a minor, we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this policy indicates when it was last revised. Significant changes will be communicated through our website or by email where appropriate.
Your continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.
13. Contact Us
For any questions, concerns, access requests, or complaints regarding this Privacy Policy or our handling of your personal information, contact:
GOBros — Privacy Officer Email: info@gobros.ca Mailing Address: [N/A]
This Privacy Policy is governed by the laws of the Province of Manitoba and the applicable laws of Canada.